Miscellaneous
... and a few more projects short and crispy.
Freelance for the Innovation Team at Siemens Healthineers, 2021–today
Learning tool, Social Media, Infographics
Here are a few projects I created for Silke Sasano, Innovation Team at Siemens Healthineers.
Task
Learning Tool "Business Creation Toolkit" (55 two-sided learning cards, sticker sheet, packaging)
Task
Social media posts (slides and gifs) for the release of the Toolkit Volume 02 and the additional card set for Volume 01. The release was in spring 2023, which is why the theme of spring was to be the main topic of the posts.
Task
Selection of social media posts for special anniversaries/events
Infographic, © Siemens Healthineers, Content and concept: Marc Schlichtner
Task
Transfer the content into a clearer, more snackable infographic.
Before:
After:
Made (for all projects above)
. Ideas, visual concepts, design realization, texts for social media posts.
2021–today
For MetaDesign, 2018
Targobank | Rebranding
Originally founded as a customer credit bank in Düsseldorf, Targobank is now part of the French cooperative bank Crédit Mutuel Alliance Fédérale.
Task
With the new positioning, Targobank wants to move from being a credit provider to an active supporter for the customers’ desires and show it.
Before:
Creation
Idea:
From the so-called Targobank Männchen ("little man"/manikin) to the human being in focus!
Brand codes:
→ The symbol is removed from the logo and becomes the distinctive sign.
→ The dark blue remains as primary color, while the two accent colors becoming brighter and more active.
→ The typeface is bolder, clear and confident.
→ For core messages, the colors play with the communicative parts of service/product (light blue) and customer desires (red).
→ The imagery is close to the customers world and their desires, authentic, colorful, fresh and "warm" at the same time.
→ The layout is composed of as few, clear elements as possible.
Designconcept:
Made
. This idea
. All designs for the concept presentation as (partly) shown here.
This idea was selected, but finally, not all brand codes were implemented.
targobank.de
For MetaDesign, 2018
Photos
Pictures are licensed by iStock. All applied photos were only part of the concept presentation.
If someone reclaims rights, please contact me.
January 2020
Found along the way
Berlin, Greifswalder Straße
For MetaDesign, 2016
Livisto | New Brand
Since the founding of the original veterinary companies and the resulting aniMedica GmbH, and later the acquisition of various companies, the group has comprised a large number of brands in an increasingly consolidated market environment. The new LIVISTO Company brings together companies specializing in the field of veterinary medicine under one roof. It combines the company's tradition with the future-oriented present.
Tasks
The creation of a new, appropriate brand is required, taking into account the new supporting claim. The claim shows the attitude to enable animals to live a good life and to support all involved people in the best possible way.
Design idea:
Creation
The design idea
→ uses traditional visual codes like the illustration style and the grid,
→ combines them with contemporary elements like the photography and the geometrical, clear typeface,
→ gives liveliness and vibrance with a fresh green next to the contrasting colors of black and white.
Design concept:
Made
. Design direction
. This idea and all designs for the concept presentation as (partly) shown here.
. The basic idea of the final brand design:
livisto.com
The packagings of the shown idea were done together with ♥ Astrid Schröder.
For MetaDesign, 2016
Photos
Pictures are licensed by iStock and alamy. All applied photos were only part of the concept presentation. And thanks to:
Judith Prins, unsplash.
If someone reclaims rights, please contact me.
May 2018
Found along the way
Berlin, Mitte
