My goal for every project I work on

As clear as possible.
As bold as necessary.
At best with perceptible soul.
And if all narratives fit the strategy, it is meaning- and beautiful.

I am Hildburg Rolfsen

I am a creative who likes context and concept driven projects. It brings me joy to conceive solutions out of problems and to transform ideas into something functional that people love to use. I believe in the power of visual communication to create experiences. I am curious about the ideas of others and enjoy making things happen — together. And I like exploring the nuances beyond the black and white.

What I love and focus on

.     idea, concept, gestaltung and creative direction as well

In detail

.     strategic positioning
.     visual identities (comprehensive or fine and tiny)
.     design systems
.     brand communication and experiences
.     ui-concepts
.     styleguides
.     editorial
.     iconography
.     information design
.     incorporating the space into experiences
.     onboardings, trainings, lectures and teaching students
.     and basically any new task that makes my mind moving

Two notes:
1.   Well founded ideas and visual interpretations require exchanges with the people involved and also time. In my experience investing time at the beginning of a project always pays off as it speeds the process up further down the line. Same mindset? Perhaps this is the start of a journey.   2.   Sound concepts and elaborated design are valuable. That is why I don’t take part in unpaid pitches which require this. Meetings to show cases, talk about experiences and to get to know each other are, of course, very welcome.

I like to collaborate with friends and colleagues in cases like

.     comprehensive re-/brandings
.     comprehensive ux-/ui-projects
.     coding
.     elaborate animation and movies
.     packaging
.     spacial design
.     text
.     naming
.     exchanging challenging, smart or just crazy ideas

References

.     Many years at Interbrand and MetaDesign, implementing the focus branding together with a team at Deloitte Digital and being part of wirDesign until now, several freelance projects as well as lectures for students and teaching at the university. For more detailed information, please visit my linkedin profile.

My portfolio could show the big player projects in which I was involved. However, I have decided to focus on the projects that were (completely or to a large extent) created by me, as they show my way of thinking and creating. The following overview shows a large number of the companies and initiatives for which I have (co-)developed brand identities, and for some of which I have created larger projects.