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For MetaDesign, 2018

Targobank | Rebranding

Originally founded as a customer credit bank in Düsseldorf, Targobank is now part of the French cooperative bank Crédit Mutuel Alliance Fédérale.

Tasks

With the new positioning, Targobank wants to move from being a credit provider to an active supporter for the customers’ desires and show it.

Before:

Creation

From the so-called Targobank Männchen ("little man"/manikin) to the human being in focus!
→   The symbol is removed from the logo and becomes the distinctive sign.
→   The dark blue remains as primary color, while the two accent colors becoming brighter and more active.
→   The typeface is clear and confident.
→   For core messages, the colors play with the communicative parts of service/product (light blue) and customer desires (red).
→   The imagery is close to the customers world and their desires, authentic, colorful, fresh and "warm" at the same time.
→   The layout is composed of as few, clear elements as possible.

Designconcept:

Made

. This idea
. All designs for the concept presentation as (partly) shown here.

In the end, parts of this chosen idea were implemented. targobank.de

For MetaDesign, 2018

Photos

Pictures are licensed by iStock. All applied photos were only part of the concept presentation.
If someone reclaims rights, please contact me.

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For MetaDesign, 2016

Livisto | New Brand

Since the founding of the original veterinary companies and the resulting aniMedica GmbH, and later the acquisition of various companies, the group has comprised a large number of brands in an increasingly consolidated market environment. The new LIVISTO Company brings together companies specializing in the field of veterinary medicine under one roof. It combines the company's tradition with the future-oriented present.

Tasks

The creation of a new, appropriate brand is required, taking into account the new supporting claim. The claim shows the attitude to enable animals to live a good life and to support all involved people in the best possible way.

Design idea:

Creation

The design idea
→   uses traditional visual codes like the illustration style and the grid,
→   combines them with contemporary elements like the photography and the geometrical, clear typeface,
→   gives liveliness and vibrance with a fresh green next to the contrasting colors of black and white.

Design concept:

Made

. Design direction
. This idea and all designs for the concept presentation as (partly) shown here.
. The basic idea of the final brand design.

livisto.com

The packagings of the shown idea were done together with ♥ Astrid Schröder.

For MetaDesign, 2016

Photos

Pictures are licensed by iStock and alamy. All applied photos were only part of the concept presentation. And thanks to: Judith Prins, unsplash.
If someone reclaims rights, please contact me.

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January 2020

Found along the way

Greifswalder Straße, Berlin

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