STAWAG

The Stadtwerke Aachen AG is a service provider for electricity, gas, heat and water in Aachen.

Tasks

Making all aspects of energy and water supply as simple as possible for the customer, thus adding ease to life was the starting point for the relaunch of the STAWAG brand.

Strong energy – made easy

Creation

The new brand experience shows the positioning in a striking, concise and friendly way:
→   Pictograms are at the center of the appearance so that complex and abstract energy topics can be presented in an understandable and friendly way.
→   Instead of the former Din, the Din Rounded was used, which creates a formal proximity to the icons.
→   An energizing Orange is the main new company color.
→   The so-called energy impulse brings an additional impression of energy to the orange colored areas.
→   Images pick up on the living environment of the people of Aachen.
→   The logo was to remain for various reasons; however, the form was slightly optimized.

stawag.de

Made

.   Design Team Lead   .   Design Idea (together with a team)   .   Design System   .   Styleguides   .   Iconography   .   Infographics   .   Print Media Concept   .   Annual Report Concept   .   Magazine Concept (customer magazine STA®, awarded with the Fox Designaward Gold)   .   Launch Media (including employee poster campaign, presentation, making-off film and other media)   .   almost all presentations for the client   .   and much more

For MetaDesign   .   Rebrand   .   2011/12

Photos

Thanks ♥ to the unsplash photographers Damian Barczak, Jeff Dunham, Karolina Nichitin, Kelly Sikkema, Randy Lisciarelli.