Strong energy – made easy . 2011/12
The Stadtwerke Aachen AG is a service provider for electricity, gas, heat and water in Aachen.
Making all aspects of energy and water supply as simple as possible for the customer, thus adding ease to life was the starting point for the relaunch of the STAWAG brand.
The new brand experience shows the positioning in a striking, concise and friendly way: the new color orange, the vibrant energy impulse, images that pick up on the living environment of the people of Aachen. A pictogram system is at the center of the appearance so that complex and abstract energy topics can be presented in an understandable and friendly way. The logo was to remain for various reasons; however, the form was slightly optimized.
. Design Team Lead
. Design Idea (together with a team)
. Design System
. Print Media Concept
. Annual Report Concept
. Magazine Concept (customer magazine STA®, awarded with the Fox Designaward Gold)
. Launch Media (including employee poster campaign, presentation, making-off film and other media)
. almost all presentations for the client
. and much more
For MetaDesign . Rebrand . 2011/12